Latest blog posts

What UX Analysis can learn from early 20th century Italy

Vilfredo Pareto (1848-1923) was an Italian engineer, sociologist, economist, political scientist and philosopher. In 1906 he observed that 20% of the pea pods in his garden contained 80% of the peas and later, more famously, that 80% of the land in Italy was owned by 20% of the population. This…

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Transforming the customer experience in a digital world

Rapid change in our digital environment is being driven by the converging forces of social, mobile, cloud and data. It’s changing the way people and businesses relate to technology and it’s creating a renewed focus on the customer or user as the route to value. The strongest drivers of change…

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Geek!

It may come as no surprise to find that we Technophobes are quite partial to a few pints of real ale. We also have some good friends over at the Blue Bee Brewery ( @BlueBeeBrewery ), a local Sheffield brewery, with whom we joined forces in the past to raise funds for ‘Movember’ by creating our very…

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Inside A User Experience Workshop

Recently, our team of User Experience Designers ran a very successful two-day discovery workshop with a large client, here in Technophobia HQ. We like to work with our clients rather than in isolation, so we prefer to invite all the stakeholders into our offices, where we have a…

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