Work hard, play hard has always been a pretty good adage, shame that I seldom get the chance to do the latter... until last week that is.
So it was with this in mind that Harry Worsnop, one of our account managers, and I attended the recent Digital Ski event organised by Econsultancy. The 5 day event was held in the bustling village of St Anton, perfectly positioned in the Arlberg ski area of Austria. Now in its fourth year, Digital Ski is the online marketing industry's very own not for profit social/networking event and provides a great opportunity (er, excuse?) to go away with clients, colleagues, contacts and friends for a few busy/relaxing/drunken/productive/active days on the slopes.
And the event provided all of the above.
Following the initial day when the visibility was poor, days 2, 3 & 4 were amazing; miles of open piste and glorious sunshine. This year’s event comprised 27 great characters in total; a mix of skiers and boarders, geeks, marketers and techies. It was an exhilarating mix of activity and talking tech.
Our hard play culminated in Apres Ski @ The Krazy Kanguruh, (anyone who has been there will know it!) and ended up with Harry, in a moment of creativity fuelled by enough jagerbombs and instant margaritas to sink a battle ship, dancing on the tables with his shirt off...!
Needless to say we had a great time and met some good people, and our ready for our next challenge...bring it on!
