At Technophobia we have developed a powerful way of working which reliably delivers outstanding results. The starting point is always listening – to our clients and to their customers.

We don’t impose solutions, but nor do we simply agree with what our clients think they want. We allow solutions to emerge from an understanding of your business plans, your audiences and your long term vision.

Perhaps most importantly, we see every challenge as an opportunity to construct something new in digital space, to build a better system for you. And we don't just talk about it, we roll up our sleeves and make it happen, following a set of four key stages, no matter how small or large the project.


Our preparatory process is so thorough it could be described as forensic. Project scoping starts with the very first conversation, examining why you want to do this, what your business goals are, understanding your customers, your infrastructure and the user journey. Before we do anything else we confirm precisely what the brief is and inhabit the entire landscape it sits in.

  • Competitor analysis
  • Expert review
  • Gap analysis
  • Stakeholder and user interviews
  • Brand analysis
  • KPIs and metrics


We spend time envisioning your future: not just thinking about how sales and numbers will change, but exploring the factors that impact that future and considering how the underlying dynamics might evolve. Then we work backwards from there, devising the most relevant and sustainable solutions that deliver against requirements but are flexible enough to be changed.

  • Target audience identification
  • Persona development
  • User requirements gathering
  • Contextual enquiry
  • Technology Sensing


Once the plan has been made we commit to it totally, building you a solution of outstanding value with complete focus and attention to detail. We work rapidly, testing frequently and then revising and improving. This is an iterative process aimed at reaching a working version as soon as possible, because nothing focuses minds like reality (as opposed to theory).

  • Design principles
  • Information architecture
  • Customer value journey map
  • Content strategy
  • User story boards
  • Process flows
  • Wireframing
  • Interactive prototyping
  • Paper prototyping
  • Software development
  • System integration
  • Testing


We start testing from the beginning and continue to test past the end. We are responsible for delivering total customer and user satisfaction throughout the process and beyond. Once the project is delivered, we don’t stop. We continue to focus on improving your ROI as market conditions change, proactively suggesting evolutionary enhancements.

  • Usability testing
  • Accessibility testing
  • A B testing
  • Multi variant testing
  • User experience review
  • System upgrade