Ada Lovelace Day 2010 Launches With Shiny New Website Thanks to Technophobia
We are delighted to have designed and built the new Ada Lovelace Day Website.
Ada Lovelace Day is an international day of blogging to celebrate the achievements of women in technology and science.
The new website allows supporters to pledge to write a blog post or take part in other activities promoting the achievements of the women in technology and science who have inspired them. The website will pull together all of these tributes in a mash-up on the day, 24th March 2010!
The first Ada Lovelace Day was held on 24th March 2009 and was a huge success. It attracted nearly 2000 signatories to the pledge and 2000 more people who signed up on Facebook. Over 1200 people added their post URL to the Ada Lovelace Day 2009 mash-up. The day itself was covered by BBC News Channel, BBC.co.uk, Radio 5 Live, The Guardian, The Telegraph, The Metro, Computer Weekly, and VNUnet, as well as hundreds of blogs worldwide.
Amelia Thorne, Director, Technophobia announced: ‘I am delighted that Technophobia is supporting Ada Lovelace Day.
As a woman who established a digital agency back in 1995, it is very disappointing, 15 years later, to be working in an industry where women are still underrepresented. Whilst women’s use of web and social media is equal to that of our male counterparts we form only 20% of the digital workforce and even less so when it comes to opinion leaders and influencers on and offline media, on blogs, forums and at conferences.
Perhaps it is due to a general female tendency to nurture rather than more aggressive self-promotion or that our relatively new industry is still in some sense subconsciously seen as an extension of engineering that has typically been a male orientated domain? The role of women in senior positions within the workforce can be extended to any sector but I am delighted that Technophobia is able to support Ada Lovelace Day and in doing so address the balance of promoting women in technology.
I would encourage all women working in Technology and our male colleagues (where might your daughters be working in 10 years time?) to get involved, even if in a small way. Ladies, don’t be modest about our achievements, we deserve as much recognition, encouragement and support as our male colleagues and if we want the web and technology to reflect our influence it is up to us to be our own role models and make our voices heard,’
Ada Lovelace Day organiser, Suw Charman-Anderson, kindly said, "Technophobia's support has been invaluable in getting the Ada Lovelace Day website ready for launch. From helping me refine the brief to coming up with creative solutions that fit seamlessly with the tech I was already using. They have been innovative, helpful and happy to explain any technical points that were unfamiliar to me. In short, a joy to work with."
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