PizzaExpress gets mobile
05/01/2011
We have designed and built a new lightweight mobile website for PizzaExpress.
The site has been created with the customer in mind - slick, simple and easy to be use on the move.
Taking our lead from pizzaexpress.com – visited by 500,000 customers a month looking for food news and directions to their nearest restaurant – we considered which areas of the site were most popular with mobile users and how and why they were using it. User testing ensured a great user experience for smartphone customers. As a result:
- The location/restaurant search is very prominent
- Search results can be displayed as a list or on a map
- Each restaurant is flagged as “open” or “closed” depending on the time a user visits the site
- The full restaurant menu is available to view
- There’s a simple to use feedback form
- Customers can sign up to receive news and offers.
Why a dedicated mobile site?
- PizzaExpress has seen a steady increase in mobile traffic to its main website and as the market leader of the casual dining sector, understands what its customers want.
- Customer needs are becoming increasingly mobile, with information in a convenient format in demand while on the go.
- Added value for the customer, such as being able to leave feedback instantly, also means deeper engagement for the brand.
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