PizzaExpress launch new website developed by Technophobia
17/12/2008
We pride ourselves on producing the best for the best and that includes all our partnerships. We developed the new site with London-based creative agency, Work Club, who handle PizzaExpress’s digital ad account and were responsible for the strategy and design for the site.
Having established that customers used the previous site for two primary functions – the vast majority of people either wanted to know where their nearest restaurant was, and what they could eat once they got there - the new PizzaExpress site focuses on these, clearly offering the user either ‘Our Food’ or ‘Our Restaurants’. Rather than having a previous unnecessary and unused branding section of the website, the whole site now communicates the fresh fun and sociable brand!
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