Technophobia to develop new global community site for Alfa Romeo.
Technophobia are to develop a new global community platform for Alfa Romeo enthusiasts and customers.
We are again delighted to be working alongside Work Club, the creative London based agency, which will be providing the creative and strategy lead and design.
Technophobia will undertake the user experience design of this exciting project as well as design and development of the system and its architecture. The community platform will offer users an array of interactive features and act as a home for ‘Istinto Sportivo’ (the passion for Alfa Romeo) where it will be brought to life like nowhere else; a virtual ‘social meeting point’ for like minded enthusiasts and a resource where users can get practical support and services.
This global site will replace and incorporate content from Alfa Romeo’s existing localised owner sites.
Ed Goring, Technophobia Director of Business Development said, “This is a really exciting project that will allow us to implement technology to create some fantastic interactive and fun features as well as supporting this prestigious brand.’’
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