Welcome to Yorkshire
05/05/2011
The Yorkshire tourism industry has just received another boost thanks to Welcome to Yorkshire with a little help from us. We have just completed another successful project to integrate a new search and booking engine to replace the Destination Management System (DMS) that powered the Yorkshire.com website. The new system allows visitors to the site to search for attractions and activities and book accommodation within the region by specific area and by type of activity.
The successful integration of the third party system provided by Visit England and Visit Britain also included the redesign of the users’ search interface and a Welcome to Yorkshire website administration system.
Tourism is of huge importance to Yorkshire; it is worth c. £7 billion annually and is one of the largest industries in the county employing almost a quarter of a million people. There are 216 million visits to Yorkshire each year made by people travelling from all over the world.
As a result of the user experience review and new integration the interface is now more tailored, user friendly and pleasing to use.
In the initial two weeks post launch the homepage bounce rate improved by 22%, pageviews also increased significantly, up 25% and pages per visit climbed by 52% compared to the same period the previous month.
“Technophobia did a tremendous job for us on this project. What we valued was being able to work with a team who really knew how to make things work in a creative and efficient way. Working to incredibly tight timescales, they built us a brilliant platform that we can use to keep expanding our business with. Thank you all very much!” Sean Murricane, E-Business Manager, Welcome to Yorkshire.
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