The Background
Hallam Land Management Limited (HLM) is the strategic land and planning promotion arm of the Henry Boot Group of Companies. Operating throughout England, Scotland and Wales, HLM works with landowners, developers, local authorities, communities and other parties to bring forward land development opportunities.
The Challenge
A website redesign was required to underline HLM’s position as market leader.
The Response
Technophobia was consulted to restructure the site and provide an intuitive user centric design responsive to the diverse requirements of its stakeholders. A bespoke Content Management System was provided to allow HLM to update the site and interactive location map as required.
The Result
In an industry characterised by laborious, text heavy sites the new design presents a fresh invigorating standard.
Matthew Boot, Marketing Manager said “we selected Technophobia to work with again on this project as they have consistently demonstrated an intrinsic understanding of our organisation and the requirements of our Customers. We feel the site effectively fulfills all the communication objectives set out by this project and proactively differentiates us from our competitors.”