The Background

We have worked with The Co-operative Bank on many projects since 1995 when we helped to bring the bank to the internet followed by the launch of smile.co.uk, the UK’s first internet only bank.  As an ethical organisation The Co-operative Bank places accessibility as the cornerstone of its online service - to us it is a core business value so we are a logical choice as an online partner.

Most recently, we have launched a revamped, highly usable version of their suite of online forms…

The Challenge

In a competitive market it is important to ensure that potential Customers do not encounter any obstacles in accessing your products. The need to limit the number of user drop-outs and provide a smooth seamless user-centric experience is paramount to ensure the optimum number of completed Customer applications. The objective for this project was to further reduce the number of drop-outs from the online application process.

The Response

Technophobia designed and hand-engineered a new set of application forms for the Bank's products.

The new forms incorporate outstanding AJAX-based features to provide dynamic annotation and feedback to speed up the application process and help Customers to complete the form.

"thanks to all of you for your efforts, pro-activity and quality work!"

A save and retrieve feature allows users to return to part-completed applications. In an inspiring addition to the process, using our loan calculator, the Customer can now change the amount and duration of their loan at any point throughout the application process, using a fully-accessible interactive pop-up (in a Light Box), without having to start all over again. What makes these forms exciting and unique is the way in which these features are seamlessly integrated into the application process.

The Result

The result is an application process that is more streamlined and effective than users have previously experienced in an application form! Since launch conversion rates have significantly improved across all products and in some cases by up to 70%!

We all believe that the result is another pioneering development for The Co-operative Bank.

‘I’m really pleased with how the forms look! So thanks to all of you for your efforts, pro-activity and quality work!” Jenny Eary, e-Business Development Consultant – The Co-operative Bank

http://www.co-operativebank.co.uk/