Bright Finance
The Challenge
The impetus behind this project was to support an enhanced Affiliate Portal, launched in July 2006.
The development of the corporate site and affiliate portal has a duel purpose, acting as both:
- an essential retention tool; offering added value and a reason for Bright's current panel of lenders to choose Bright Finance and;
- an active acquisition tool, attracting and growing their affiliate base.
The Solution
The Corporate Site meets the following goals:
- Modern – fresh and appealing content presenting Bright Finance at the head of their business sector
- Market Driven – treating users as consumers
- Reflective of Bright Finance's positioning
- Clearly communicates Bight Finance's core proposition and advantages.
Testimonial
Fiona King, Head of Marketing at Bright Finance, said:“We have worked with TechnoPhobia before, and we feel they have an excellent grasp of our brand and ethos, which they have reproduced here perfectly. The site is clear, easily navigable and fantastic to look at. We look forward to hearing the comments of our consumers and affiliates, measuring its success, and building upon it in the near future.”
Timescales
December 2006 – February 2007