Best Western
Best Western is the largest hotel group in the world with its UK division alone responsible for almost 300 franchises. The objectives of the redesign were to achieve an increased overall market share, enhanced perception of the Best Western brand and to improve their customer relationship marketing opportunities with both existing and new guests.
www.bestwestern.co.uk has been re-launched with a newly designed and developed website demonstrating the power of the latest online technologies where the primary focus is on improving customer relations, focussing on the guests' needs and enhancing the entire online experience. The customer centric approach is complimented by an information rich style incorporating iconography and the integration of Google Maps.