Yes Insurance
The Brief
In a market that is heavily populated with big brands a key component of the brief was to create stand out with a high-impact design.
To give the client the ability to update content across the site within an easy to use content management system.
How we delivered the project
Built the website to comply with the latest coding and accessibility guidelines.
Used modern coding techniques in order to integrate animation into the site. This ensures that users can still access the site without the latest software installed on their computer - the use of animation will not impede their experience with the site.
Utilised a hybrid content management system that features bespoke components and an off-the shelf core technology. It is anticipated that this will save thousands of pounds each year by allowing the client to create new landing pages for campaigns.
Integrated tracking technologies to allow the client to qualify the success of media campaigns.
System support and maintenance throughout the project and following launch.
I must say, this is one amazing looking site. I’m speechless and it’s not often that a design impress me like this one. Please praise the team at TechnoPhobia for me.
Leo Ludwig, Search Engine Optimisation guardian for Yes, Web Objective.
Measuring Success
Since the website launched it has fulfilled the brief by demonstrating the following measures of success:
- Fully content managed - presenting significant savings and releasing budget that may now be used to better enhance the functionality of the site or be invested in online marketing.
- The click-to-quote ratio increased by around 5 percentage points, just a month following launch.
- W3C & DDA compliant and fully functional in all major browsers.
- Within a matter of weeks from launch search activity has improved - in some instances moving from 100th position in the search results to 4th.
- Highly creative design that has received much positive feedback - subtle animations feature on the site as well as changing backgrounds depending upon the time of day. This was introduced into the site in an attempt to help make a grudge purchase a more exciting and rewarding experience.