User experience design (UX) is the process of understanding people and business needs through research, facilitation and design philosophy. By understanding people's motivation and behaviour our designers use technology to create great user experiences and journeys that make your audiences’ lives better while achieving your business vision and increasing return on investment.
From start to finish, our immersive collaborative process is rigorous in gaining insight and understanding the context of your business, users and technological opportunities.
BENEFITS OF UX
Successful digital channels drive profitability, increase customer loyalty and strengthen your competitive advantage. Optimising the experience your offer you users accelerates all three:
Increased transactions, cross-sales opportunities, traffic and reach, user retention and market share. Reduce costs to serve.
Reduced costs for development, maintenance and redesign, and timescale to market. Develop better products by ensure fit for purpose as you build.
Improved success rates; task completion efficiency, user satisfaction, ease of use, ease of learning, and customer trust. Reduced user and system errors, support costs, training requirements, and operational costs.
Our Design Principles
We're not afraid to try something new and it takes courage and passion to create something exceptional. We ask simple questions and challenge all assumptions. We are bold in identifying pain points in incumbent design, in fact we embrace it, because we know we can make things better.
Obsessed by detail
The more we know, the more beautiful the experience will be. We love the challenge of a complex problem; we are tenacious and keep searching and asking until we know enough to make the right decisions. Call us perfectionists; we conceptualise the end goal so that we can design the solution.
Human before feature
If you focus on user needs, all else will follow. We're curious about your users' relationship with technology. By pushing the boundaries and examining the emotional impact we qualify people's needs and make sure they're not only delighted by the digital product but we change their lives for the better.
Every interaction is a story
The users' stories are at the heart of development; we create compelling experiences that build human connections. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose.
Client empowerment through collaboration
We're facilitators not dictators. We believe that by building an environment that allows everyone to participate and share their knowledge we create better digital products. All the best ideas are conversation; we always work hand in hand with our clients, never losing sight of their vision.