What is User Experience (UX) design?
User experience design is the process of understanding people and business needs through research, facilitation and design philosophy. By understanding people's motivation and behaviour our designers use technology to create great user experiences and journeys that make your audiences’ lives better while achieving your business vision and increasing return on investment.
From start to finish our immersive collaborative process is rigorous in gaining insight and understanding the context of your business, users and technological opportunities.
What we can do for you
- Consult to create a UX strategy and workstream
- Develop personas and user journeys
- Research main user groups to inform the design
- Identify what website content needs to be created or amended to meet the needs of your users and business
- Facilitate participatory workshops and craft designs based on your user and business requirements
- Create user interfaces, site maps, wire-frames, interaction flows and content models
- Develop prototypes for a range of digital products - web and mobile
- Test the usability of designs with people in controlled environments
- Apply the visual styles to interfaces
- Develop Global Experience Language (GEL) or visual style guides
An experience strategy is about building a rationale that guides user experience design efforts for the foreseeable future. It’s a long-term plan to align every user touch point with your vision of cohesive user experience, and achieve a measurable increase in commercial yield.
Understanding your current situation, defining users, reviewing competitors, setting measurable goals and defining design principles are all part of the process. Articulating a vision of the user experience you want to create for your users and producing a roadmap of how this can be achieved.
Case Study / Technology Strategy Board
- value proposition
- target audience
- customer experience
- business model
- customer value journey map
- persona development
- design principles
- KPIs and metrics prioritisation
The best way to define problems and uncover opportunities is to focus on what motivates and excites your audience. By working with key stakeholders from your organisation we can get a clear understanding of your vision, business goals and constraints.
In parallel we interview and observe your users, understanding how they think and behave, what motivates them, and what frustrates them. This research gives us a detailed understanding of behaviour and context and inspires our creative solutions that make people's lives better.
Case Study / Welcome to Yorkshire
- competitor analysis
- expert review
- gap analysis
- stakeholder and user interviews
- user requirements gathering
- contextual enquiry
- social research
Design forms the backbone of our creative process. Our understanding of your audience will highlight what it will take to delight your users, and help us express the requirements of the experience from functional and emotional perspectives.
The real power of our design is that it’s highly collaborative; it’s easy for all kinds of stakeholders to meaningfully contribute their ideas. Using design tools and participatory sessions we can rapidly generate design ideas, construct the interface and information architecture and create great user experiences.
Case Study / Pizza Express
- site map
- information architecture
- content strategy
- user story boards
- story design
- sketching workshops
- process flows
- design evaluation
User testing allows us to explore many alternative solutions with users at low cost and risk. It encourages experimentation, honest critique and rapid iteration. It is the essential step in the iterative design process.
With immediate feedback, usability issues can be located and resolved before major development begins without getting bogged down in endless rounds of documentation.
Case Study / Planning Portal
- interactive prototyping
- paper prototyping
- usability testing - usability, guerrilla, disability, visually impaired
- multivariate testing
- AB testing
Your users' needs constantly evolve and change. After a project is launched, the iterative process of user experience design can start over again. Even a finished product can be re-evaluated, have new user stories and personas held up against it, and reworked from a new perspective.
Case Study / Co-operative Bank
- performance analytics
- measuring analytics
- controlled vocabulary development
- UI spec
- assessing techniques
- monitor relevant metrics and KPIs